Privacy Policy
Last updated: February 23, 2026
1. Data Controller
Avento Motorcycle Rental ("Avento", "we", "us") is the data controller responsible for your personal data collected through aventorental.com.
Contact: +34 623 982 901
2. Data We Collect
We collect the following personal data when you submit a rental inquiry:
- Name — to identify the renter
- Email address — to confirm your reservation and send communications
- Phone number — to contact you regarding availability and booking details
- Rental dates — to process your reservation request
- Motorcycle preference — to prepare the appropriate vehicle
We also collect anonymised usage data via Google Analytics 4 (see section 5).
3. Purposes and Legal Basis
| Purpose | Legal Basis (GDPR Art. 6) |
|---|---|
| Processing your rental reservation inquiry | Art. 6(1)(b) — Contract performance |
| Responding to your enquiries via WhatsApp or email | Art. 6(1)(b) — Contract performance |
| Website analytics and performance improvement | Art. 6(1)(a) — Consent (via Google Analytics) |
| Advertising measurement (Google Ads conversions) | Art. 6(1)(a) — Consent |
| Compliance with legal obligations | Art. 6(1)(c) — Legal obligation |
4. Data Retention
We retain your personal data only for as long as necessary:
- Reservation data: 5 years from the end of the rental period, to comply with tax and commercial obligations.
- Enquiry data (no booking made): deleted within 12 months.
- Analytics data: retained by Google for 14 months (default GA4 setting).
5. Cookies and Third-Party Services
We use the following third-party services that may set cookies or collect data:
- Google Analytics 4 (Google LLC) — measures anonymised website traffic. Data may be transferred to the US under Google's Standard Contractual Clauses. Google Privacy Policy.
- Google Ads / Conversion Tracking (Google LLC) — measures actions taken after viewing an ad. Google Ads data privacy.
- Google reCAPTCHA (Google LLC) — protects our reservation form from spam. Subject to Google's Privacy Policy and Terms of Service.
- WhatsApp (Meta Platforms) — if you contact us via the WhatsApp button, Meta's privacy policy applies.
6. Data Sharing
We do not sell your personal data. We may share your data only with:
- Google LLC — for analytics and advertising services described above.
- Insurance providers — to arrange the rental insurance cover.
- Competent authorities — if required by law or legal proceedings.
7. Your Rights (GDPR)
Under the GDPR you have the right to:
- Access — request a copy of the data we hold about you.
- Rectification — correct inaccurate or incomplete data.
- Erasure — request deletion of your data ("right to be forgotten").
- Restriction — request we limit how we process your data.
- Data portability — receive your data in a machine-readable format.
- Object — object to processing based on legitimate interests.
- Withdraw consent — at any time where processing is based on consent.
To exercise any of these rights, contact us at +34 623 982 901. You also have the right to lodge a complaint with the Spanish Data Protection Authority (AEPD).
8. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. Our website is hosted on Firebase (Google Cloud), which provides industry-standard security.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.